Sitting at a desk writing releases, drafting social content for your dull client, or writing that dreaded whitepaper on a topic you have NO IDEA ABOUT, while clocking your time in 15-minute increments fighting to stay awake… is NOT PR.
It’s a function of PR, for sure. But the concept of acquiring just enough information to kinda, sorta, maybe, get the company’s culture a bit (by furiously reading as much original content from the company’s website as possible so to not waste your billable time ‘researching’) – is seriously draining.
I realize that we all have to do something we don’t want to do from time-to-time, and don’t get me wrong, I’ve played the game just as well as the next person… But what IF we all only worked for/on/with people and causes we actually cared about?
I know what you’re thinking: Sure Amanda, that sounds like a dream – one I have no time, nor ability, to build because I:
1. Have bills to pay.
2. Have a family/spouse/myself to support.
3. Could never leave my safe, comfy, office job because that’s the reality of what it is it be in ‘PR’.
I would have to wholeheartedly disagree.
Those pressures you put on yourself are exactly that: pressure YOU put on YOURSELF.
In case you missed it, I recently quit my job to follow my passions. At the time, I wasn’t even sure what the hell that meant – but knew the internal struggle I felt everyday living someone else’s dream wasn’t the life I wanted for myself.
So I jumped in – head-first, fully clothed and over my head – and I’ve found myself in a place where I work 10 times harder, every day is terrifying… and amazing .. and inspiring. I have to pinch myself to check and see if I’m living in reality or a dream.
Every day is unknown to me. I’ve flung myself into working with a team of people who care so much about what they do, and enjoy it so intensely, that the days run into the night and you stay up until 3am simply because you know how important the work you’re doing is for the client and ultimate success.
So what will your PR boss never tell you?
They hired you because they thought (or at least really, really hoped) that you care about their company, will work your ass off to figure it out and not fail.
They all only want one thing in an employee: one who gives a shit. Someone who cares about the clients, the company, what they do and doesn’t let obstacles get in their way. They want to hire inspired and hardworking employees because PR has absolutely nothing to do with putting your head down and ‘getting the job done’ – it has everything to do with how passionate you are about what you’re doing and how hard you’ll work to figure it out.
Don’t settle for the comfy desk job that you loathe. Take chances and do only the work that you believe in with every ounce of your heart, body and soul. It’ll show and it’ll proved far more success in the long run than suffering through that internal struggle of feeling obligated to do something you hate.
So, what IS PR, might you ask?
That’s coming in part two – stay tuned.